Below is an example of a local real estate professional simply talking about their market!. The benefits are that this type of video is helpful to locals, helps them see you, get to know you, like you, and helps you earn their trust!
NOTE: The first video is by John C. Jones in Murfreesboro, TN, owner of John Jones Real Estate, which is an “brand”. The second video below is short and to the point, only 1:26 in length.
This is all based on the concept Chris Brogan wrote about in “Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust.
According to Amazon’s description, “Today’s online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand’s influence, reputation, and, of course, profits.
In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business.”